Hello! i'm

I'm a





practitioner with industry experience






Currently Designing At
Anson Wong UX Designer
a bit about me

Currently, I'm working as a Senior UX Consultant at Salesforce. I'm responsible for helping our most strategic clients realise the business value of Salesforce products via a user and customer-centric approach.

I like to identify, uncover and solve complex problems while working with end-users and stakeholders to co-create desired and helpful solutions that are both valuable and feasible.

Outside of work, I enjoy cooking, dancing and gaming. I'm also on a side quest to locate the single best bowl of ramen in existence.

let's talk
product design | User Research

Reimagine the banking experience for small-medium business owners

Client: One of UK's major high street bank

A modern banking platform for small medium business owners, with the goal to bring convenience and efficiency to business owners’ day-to-day.

View Case Study
product design | User Research

Designing an AI driven engine for portfolio managers

Client: A market leading cloud-based CRM solution provider

An enterprise solution for Portfolio Managers which delivers automated and personalised customer insights, with actionable recommendations.

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Service design | user research

Improving the experience for Off-Plan Property Buyers and Investors

Client: A multinational construction and property development company

Revamping the end to end experience for Off-Plan property buyers and investors, with a prioritised focus around commit, close and retention.

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design strategy | service design

Refining the appliance warranty customer experience

Client: UK's leading specialist warranty provider

Refining the client's CX strategy and customer service blueprint for new entry into the US market.

View Case Study

Some of the clients I've worked with